Case Study: Vacuum Barrier Corporation boosts Pack Expo visibility with Turchette's PR program

Vacuum Barrier Corporation secures nearly two dozen press placements with Turchette

Vacuum Barrier Corporation (VBC), a leader in liquid nitrogen dosing and piping systems, faced the challenge of standing out among hundreds of exhibitors at Pack Expo International Chicago 2024. Their goal was to elevate their presence and drive engagement with key industry stakeholders. To achieve this, VBC partnered with the marketing and PR agency Turchette.

Turchette implemented a comprehensive three-month public relations program for VBC. The solution involved generating pre-show publicity through press releases and placements, facilitating on-site editor interviews during the event, and conducting post-show follow-up. The efforts were a resounding success, resulting in nearly two dozen pre-show press placements and six in-depth editor interviews. This strategic approach significantly boosted VBC's brand visibility and positioned them as an industry leader.

Vacuum Barrier Corporation