Case Study: HERMA US boosts brand visibility and lead generation with Turchette B2B Marketing & Public Relations

Herma US generates 2,800+ leads with Turchette

Herma US, a global leader in labeling machinery and automation technology, partnered with Turchette B2B Marketing & Public Relations to expand its brand visibility and generate measurable sales leads in the competitive North American market. Their challenge was to increase awareness among packaging engineers, position themselves as a thought leader, and expand their media coverage in key B2B trade publications.

Turchette implemented a fully integrated B2B marketing and PR program focused on strategic public relations, lead generation media programs, and content marketing. The results were significant, including 260+ editorial press pick-ups, over 2,800 leads generated, and a 35% increase in LinkedIn followers. This multi-channel strategy successfully elevated Herma US's brand and delivered qualified leads directly to their sales team.

Herma US