Case Study: Genworth boosts caregiver support and brand awareness with Turchette

Genworth drives 8K+ sales leads with TURCHETTE

Genworth, a leading provider of long-term care insurance, faced the challenge of launching and promoting its new CareScout® Caregiver Support Services employee benefit to both businesses and consumers. They partnered with the vendor Turchette to increase brand awareness, generate sales leads, and establish their executives as thought leaders in the caregiving industry.

Turchette implemented a fully integrated marketing and PR solution that included creating extensive b2b and b2c materials, securing media placements, and launching targeted advertising campaigns. The results were significant, with Turchette delivering over 8,000 sales leads, 178,000 website visitors, and 20 awards for creative and PR work. Their efforts also generated a 400% year-over-year increase in website users, establishing a strong foundation for the new service.

Genworth