Case Study: Remagin achieves a refreshed, growth-ready brand with Tungsten Branding

Remagin rebrands from Orlando Eye Institute with Tungsten Branding

The customer, Remagin, originally named Orlando Eye Institute, faced a significant branding challenge. Their original name was geographically inaccurate and too narrow, failing to represent their full range of services and the unique personalities of its two physician owners. They engaged the vendor Tungsten Branding for a comprehensive rebranding solution.

Tungsten Branding developed the new name "Remagin," which is aspirational and free of regional or service limitations. The solution included name and tagline development, a new logo, visual identity, and brand style guidelines. This rebrand allowed the company to refocus and reinvent itself, inspiring clients to envision a future where their needs are exceeded.

Remagin