Case Study: Rally House achieves national retail brand growth with Tungsten Branding

Rally House expands to 64+ stores with Tungsten Branding

Rally House, formerly known as Kansas City Sampler, was a regional retailer of fan apparel facing a significant challenge. Its geographically bound name was restrictive and misleading as the company planned to expand its stores beyond its local market. The vendor, Tungsten Branding, was engaged to develop a rebrand strategy and a new name to facilitate this national growth.

Tungsten Branding developed the new name "RallyHouse," an evergreen brand that evokes the energy of sports fans defending their home turf. This solution successfully enabled the transition from a local merchant to a national retailer. The result was significant expansion, with the company growing to over 64 brick-and-mortar stores throughout the midwest and east coast.

Rally House