Case Study: Cermount achieves a purpose-driven brand name with Tungsten Branding

Cermount secures the exact matching .com domain with Tungsten Branding

The customer, Cermount, is a packaged goods manufacturer and not-for-profit organization specializing in job training for special needs populations. Their challenge was to create a new brand name to help them reach the commercial market. The name needed to reflect their location in the Blue Ridge Mountains and their mission of overcoming employment obstacles. They engaged the vendor Tungsten Branding for name development and brand positioning services.

Tungsten Branding developed the name "Cermount," a homonym for "surmount," which successfully captured the ideas of achievement and the mountainous region. The solution included securing the exact matching .com domain name. This new brand identity provided the corporate-sounding name with a sense of purpose that the client needed to advance their commercial initiatives.

Cermount