Case Study: METAL WORKOUT delivers licensed metal music to fitness classes with Tuned Global

Psycle launches music-powered fitness experiences with Tuned Global

The customer Psycle, operating under the name METAL WORKOUT, is a fitness app targeting the metalhead community. Their challenge was to legally license and deeply segment music by heavy metal sub-genres to create a bespoke experience for their users, which is a complex process between the fitness and music industries. They partnered with vendor Tuned Global to use its music APIs and playlisting tool.

Tuned Global implemented its API services and content delivery system, enabling METAL WORKOUT to seamlessly integrate licensed music tracks into its on-demand video workouts at launch. The solution provided a scalable and proven reporting system for rights holders. This expertise was essential for the app's successful launch, with studies noting that music can increase workout endurance by 15% and reduce perceived difficulty by 12%, thereby increasing user engagement and subscription retention.

Psycle