Case Study: Zoosk achieves a 20% increase in organic installs by stopping fraudulent traffic with TUNE Marketing Console

Zoosk stops fraudulent traffic, boosting organic installs 20% with the TUNE Marketing Console

Zoosk, a leading online dating app, was struggling with fraudulent marketing traffic that cannibalized organic installs and forced the UA team to spend hours each week manually identifying bad sources. As fraud grew more prevalent, the team realized they were potentially wasting six figures a month on misdirected ad spend and needed a faster, more reliable way to protect their acquisition funnel.

By adopting the TUNE Marketing Console’s fraud analysis tools and working with TUNE experts, Zoosk automated detection and removal of fraudulent vendors using reports like lag-time variation and customizable attribution settings. The result: clearer attribution, more efficient partner management, roughly $100k+ in potentially misdirected spend identified monthly, a 20% lift in organic installs, and several hours per week reclaimed for growth-focused work.

Zoosk

Alfred Mai

Senior Marketing Manager