Case Study: Wadogo achieves 20% month-over-month revenue growth with TUNE (HasOffers)

Wadogo builds lead gen marketplace on top of HasOffers API, has 20% month-over-month growth

Wadogo, the internal affiliate lead‑gen team of mobile‑ad company InMobi, needed a tracking solution to manage third‑party supply, trace clicks down to advertiser/offer/affiliate IDs, and stop fraud and click overages that were undermining optimization and relationships. Building the capability in‑house would be costly and slow, so Wadogo sought a reliable, fast third‑party platform that could also open new channels for app installs and broader ad supply.

Wadogo chose HasOffers and built a self‑service product, WadogoX, on its API so advertisers can create and manage offers via an external UI while HasOffers handles backend tracking. The integration delivers granular, real‑time click and install data, faster reporting and fraud control, reducing campaign setup from ~3 minutes to 90 seconds, driving 20% month‑over‑month revenue growth and positioning WadogoX for substantial scale (forecasting 10x growth).

Wadogo

Rajiv Tandon

Engineering Manager