Case Study: Flipkart achieves unified mobile marketing measurement and superior customer acquisition with TUNE Marketing Console

TUNE and Flipkart Partner for Mobile Marketing Success

Flipkart, India’s leading e-tailer and one of the country’s largest smartphone sellers, needed to protect and grow its mobile commerce leadership as consumer buying shifted heavily to apps and phones. With a top-ranked mobile app and mobile-driven revenue becoming central to its strategy, Flipkart faced the challenge of scaling customer acquisition and improving engagement across paid, earned, and owned mobile channels.

To meet that challenge Flipkart selected TUNE Marketing Console to unify measurement and optimize its mobile campaigns. The platform streamlined campaign management and attribution, enabling better performance marketing, improved customer engagement and experience, and a clearer path to Flipkart’s acquisition goals — joining other major Indian brands using TUNE to scale mobile marketing.

Flipkart

Mausam Bhatt

Sr. Director Marketing, Head of Growth