Case Study: Napster achieves reliable, profitable mobile acquisition and end-to-end lifecycle analytics with TUNE

The mobile analytics platform that Napster trusts when there’s no room for error

Napster, a global music-streaming service operating in 34 countries, faced the challenge of shifting from 100% desktop to entirely mobile customer acquisition while protecting thin margins and ensuring every new user was profitable. With millions of streams and high competition, they needed precise, end-to-end measurement of trials, subscriptions, and lifecycle value to avoid risking the business.

Napster adopted the TUNE Marketing Console—using Attribution Analytics, App Store Analytics, and Marketing Intelligence—to track users from install through subscription and churn and to evaluate the profitability of each acquisition channel. The solution delivered end-to-end measurement, clearer acquisition ROI, and world-class support, enabling smarter marketing decisions and more confident growth on mobile.

Napster

Bryan Nisperos

Director of User Acquisition