Case Study: Tata CLiQ grows its cross-channel affiliate program with TUNE

Tata CLiQ grows affiliate program 50% year-over-year with TUNE

Tata CLiQ, a major Indian e-commerce platform, needed a technology solution to optimize its affiliate program. Their challenge was to track conversions in real-time across desktop web, mobile web, and mobile apps while also requiring extensive customization capabilities for their frequent sales campaigns.

By implementing the TUNE Partner Marketing Platform, Tata CLiQ found its solution. Using TUNE, the company grew its affiliate program base by 50% year-over-year, easily implemented real-time tracking across all channels, and saved more than 12 hours per week through automation.

Tata CLiQ