Case Study: Tapstone achieves 100% higher ROI for ad clients with TUNE

Tapstone Delivers 100% ROI for Ad Clients Using TUNE

Tapstone is a Southern California digital media buying and optimization platform that manages over 1 billion impressions, 4.5 million clicks and 25,000 leads/sales/registrations per month. Facing slow, manual Excel-based reporting and a need for real-time, cross-channel media-buying data, the company sought a scalable solution to streamline tracking and optimization.

Tapstone selected TUNE for its flexible pricing models, accessible API and strong value. By inserting dynamic sale amounts into conversion pixels, TUNE enabled impression-to-revenue tracking and real-time KPIs, improving campaign optimization. The result: centralized measurement and campaign control, at least a 100% higher ROI for advertiser clients versus prior capabilities, and a 50% increase in Tapstone’s revenue year-over-year.

Tapstone

Jonathan David

Chief Executive Officer