Case Study: MobCo Media achieves more engaged users with TUNE (HasOffers real-time engagement optimization)

Struggling to Get More Engaged Users? Here’s How MobCo Media Does It

MobCo Media, led by founder Tomer Hen, faced a common shift in mobile performance marketing: advertisers moved focus from raw install volume to engagement metrics like retention, registration, and in‑app actions — but measurement and control lagged behind. End-point sources rarely had direct access to post-install data and feedback was often delayed, making it hard to optimize campaigns for quality users.

MobCo solved this by using HasOffers’ Offer Goals to define and track specific post-install conversion points and combine them with Source ID for real-time feedback. With Hidden, Visible and Paid Goals they deliver live optimization data to internal teams and partners, let publishers implement tracking pixels and even pay on cost‑per‑engagement terms, resulting in faster, more efficient optimization, higher-quality users and publishers incentivized to drive meaningful engagement.

MobCo Media

Tomer Hen

Founder