Case Study: Staples achieves 2.5× more app downloads and customer-level paid & organic revenue attribution with TUNE

Staples uses paid and organic marketing to maximize ROI with the TUNE Marketing Console

Staples, a leading office supplier with over 1,500 North American stores, was ramping up mobile app engagement to drive in-store visits and online sales. Gwen Murray, head of mobile marketing, struggled with limited visibility into how paid campaigns impacted organic KPIs, relying on imprecise lift models and manual, time-consuming analyses that made it hard to justify bigger budgets.

Murray implemented the TUNE Marketing Console’s Attribution Analytics and App Store Analytics to build user cohorts, identify high- and low-value customers, run targeted retargeting/re-engagement, and measure organic uplift. The result: customer-level revenue attribution for paid and organic campaigns, 2.5x more app downloads, best-ever App Store rankings on key terms, faster reporting, and greater confidence to scale paid and organic marketing.

Staples

Gwen Murray

Head of Mobile Marketing