Case Study: Hostelworld Group achieves 259% increase in app installs with TUNE

Snap Ads Translation Campaign Boosts App Installs 259%

Hostelworld, the world’s largest online hostel-booking platform operating in 19 languages across 170 countries, launched a video-driven “Speak the World” campaign to promote a new real-time voice-translation feature in its mobile app. To drive installs among travelers and visually engage their audience, they chose Snapchat but needed a reliable way to track Snapchat-sourced installs, measure feature engagement, and automate reporting and optimization across systems.

By using TUNE’s Attribution Analytics integrated with Snapchat, Hostelworld quickly set up Snap Ads, leveraged Snapchat audience segments, and automated data sharing and optimization. The campaign drove 150,000+ unique visitors, over 2 million translations and 17 million ad views, exceeded install targets by 259%, and achieved a 300% reduction in cost per install versus previous campaigns.

Hostelworld Group

Abhishek Pandeya

Biddable Media Manager