Case Study: SeatGeek improves marketing spend efficiency by 12% with TUNE

SeatGeek scales growth and tests new channels using TUNE + mParticle

SeatGeek, the mobile-first ticket platform for sports, concerts and theater events, struggled to measure and consolidate campaigns across multiple marketing partners. The team faced chronic over-attribution, couldn’t easily combine partner attribution with internal sales and transaction data, and spent more than 15 hours per week on manual reporting and lengthy SDK-based partner onboarding.

By implementing mParticle + TUNE, SeatGeek unified data collection and real-time attribution without additional SDK work, enabling seamless API/postback connections to internal systems and new partners. The result: a 12% improvement in marketing spend efficiency, 15 hours reclaimed per week in reporting, and onboarding time for new ad vendors reduced by three business days.

SeatGeek

Nick Gardiner

Senior Marketing Analyst