Case Study: SeatGeek achieves mobile marketing efficiency with TUNE and mParticle

SeatGeek improves marketing spend efficiency by 12% with TUNE

SeatGeek, a mobile-focused ticket platform, sought to scale its mobile user acquisition but faced significant challenges. The company was working with multiple marketing partners and struggled with fragmented attribution data, leading to over-attribution and difficulty optimizing spend. Furthermore, onboarding new partners required lengthy SDK implementations and a manual, time-consuming process of sharing performance data, costing the team over 15 hours per week. To address this, they turned to the vendor TUNE.

By implementing TUNE Attribution Analytics alongside mParticle, SeatGeek consolidated its measurement and streamlined data flows. This solution from TUNE enabled the automation of data sharing and provided a unified view of marketing campaigns. The results were substantial: SeatGeek improved marketing spend efficiency by 12%, reduced setup time for new ad vendor integrations by three days, and saved the team 15 hours per week on reporting, allowing for better optimization of mobile marketing efforts.

SeatGeek