Case Study: Preply doubles sign-ups and cuts acquisition costs with TUNE

Preply doubles new user sign-ups and cuts customer acquisition cost in half with TUNE

Preply, an online language learning platform, needed to find new users efficiently without overspending in a crowded digital advertising space. To address this challenge, they turned to affiliate marketing and chose the TUNE Partner Marketing Platform as their technology solution for tracking and managing this new program.

By implementing TUNE, Preply was able to leverage customizable commissions, fraud prevention, and the Connect partner ecosystem to recruit high-quality affiliates. The solution delivered significant results: Preply doubled new user sign-ups and cut its customer acquisition cost in half. Their program, managed through TUNE, grew to include more than 1,700 affiliates.

Preply