Case Study: Pocket Media achieves 2x conversion rates with TUNE

A TUNE Case Study

Pocket Media Uses TUNE to Achieve Higher Conversion Rates for Mobile Oers

Pocket Media is a Netherlands-based performance-driven mobile agency that helps advertisers optimize direct-response offers (content, app installs, lead-gen) across mobile web. Their challenge was a lack of full-picture, publisher-level attribution and reporting—plus the need for a scalable, reliable platform (with fraud detection) to build transparent, long-term advertiser partnerships and uncover hidden optimization opportunities.

After evaluating options, Pocket Media integrated TUNE with their proprietary targeting platform to gain unified attribution and analytics. The result: a full performance overview that doubled conversion rates in six months, saved sales teams roughly 20 hours per week, reduced costs and cashflow risk, and improved visibility and communication with advertisers—strengthening partnerships and ROI.

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