Case Study: Phunware achieves 50% year-over-year revenue increase with TUNE's HasOffers

Phunware Advertising Increases Revenue by 50% Using HasOffers

Phunware, founded in 2009 in Austin, provides end-to-end mobile solutions—app development, UX, targeting and monetization—backed by proprietary inventory and data. As the company rapidly gained large accounts, it needed a scalable, dual-purpose tracking solution with reliable server-to-server reporting; prior tools suffered technical problems, tracking delays and outages that cost revenue and momentum.

Implementing HasOffers early gave Phunware a flexible, white‑label platform with 24/7 support and strong technical reliability, enabling accurate real-time attribution and efficient campaign optimization. The results were significant: performance revenue grew 50% year-over-year, a gaming client delivered over 2 million high‑LTV installs, and Phunware saw clicks and conversions rise dramatically (clicks up 8.6× and conversions 3.8× since early 2014, and cumulative growth of 194× and 74× respectively since 2012).

Phunware

Jay Loveridge

VP of Performance Advertising