Case Study: Global Subscription VPN Services Company achieves 200% partner growth and 27% revenue increase with TUNE

Optimizing Growth with Direct and Network Partnerships via Customizable Commissions

A global subscription VPN service needed to grow and manage an affiliate program without overwhelming a small team or budget. With mobile app, desktop, and browser products and more than 30 commissionable events (from installs to subscription types and promotions), they required a single solution that could support any partner type and simplify program operations.

They implemented TUNE to onboard, manage, and pay a mix of direct partners and affiliate networks, using customizable payout rules and tiers to automate every event. The SaaS platform and easy partner onboarding enabled growth with review sites, bloggers, sub-networks, and large networks like CJ and Rakuten. After one year on TUNE the program expanded 200% to 1,200+ partners, revenue rose 27%, CPC fell 61%, and payouts increased 44%, resulting in millions in monthly payouts.