Case Study: Mobupps achieves 75% increase in customer retention with TUNE

Mobile Ad Network Boosts Customer Retention by 75% with TUNE Automation

Mobupps is a mobile performance ad network that connects publishers and advertisers to monetize users and run user-acquisition campaigns. The company needed a platform that could reliably link advertisers to partners, support productivity-enhancing workflows, and — as fraud tactics grew more sophisticated — provide integrated, proactive fraud protection.

By enabling TUNE’s Proactive Fraud Prevention and using its performance automation, granular tagging, and APIs, Mobupps immediately began flagging and rejecting suspicious clicks and automating campaign optimization. Results included a 40% decrease in fraud for advertisers, a 75% increase in customer retention, and more than 14 hours saved per week for account managers through automated workflows.

Mobupps

Yaron Tomchin

Chief Executive Officer