Case Study: ZAFUL achieves 600% ROI and reduces fraud by 15% with TUNE

Lomeway Experiences 600% ROI with TUNE

Chinese e-commerce company Lomeway — the operator behind clothing sites like Zaful and Rosegal, managing over 200,000 SKUs and selling 100,000+ products daily with average monthly sales around $400,000 — faced a major partner-tracking problem. Technical limitations left the team unable to attribute orders to partners or reconcile partner-driven revenue in real time, damaging partner relationships and costing the company roughly $100,000 in lost opportunities and ineffective development over six months.

Lomeway implemented TUNE for server-to-server tracking and real-time partner visibility, enabling better partner onboarding, communication, and attribution. The change drove measurable gains: a 600% ROI, a 5.43% uplift in conversion, a 15% drop in fraudulent and low-quality traffic, and a 2% increase in revenue and clicks, while restoring partner trust and program scalability.

ZAFUL

Amy Tang

Chief Marketing Manager