Case Study: LINE improves mobile marketing performance with TUNE Marketing Console

Line improves ROAS and daily active users with TUNE

The mobile messaging and gaming company LINE faced challenges in effectively marketing and measuring a growing portfolio of mobile games, from casual to hardcore genres. They used a mix of in-house tools and agency support, which made it difficult to track performance across different media partners and obtain unified return on ad spend (ROAS) data for each game. They adopted the TUNE Marketing Console to address these measurement and efficiency needs.

TUNE provided a centralized platform for LINE to track ROAS by game genre and conduct cohort analysis, replacing inefficient manual data requests to agencies. The solution enabled specific, measurable results, including improved sales and daily active users from re-engagement campaigns, and gave the marketing team clear visibility into performance numbers. LINE also highlighted TUNE's contribution to their global expansion, citing its multi-language support and ability to securely share data with local agency partners.

Line