Case Study: Kodak Alaris achieves strategic mobile marketing insights and optimized ad spend with TUNE

Kodak Alaris on Becoming More Strategic with Mobile Marketing Insights

Kodak Alaris, a billion-dollar company that helps people order physical prints from mobile photos, lacked clear visibility into who was downloading its global app and which marketing channels were driving installs. This forced the team to rely on assumptions about channel performance instead of data-driven decisions.

By adopting TUNE Marketing Console, Kodak Alaris gained country-level insight into marketing penetration and the ad channels producing the most app installs. The team reallocated budgets toward high-performing channels and used mobile marketing insights to guide product development, improving acquisition efficiency and better meeting user demand.

Kodak Alaris

Paul Davey

Marketing Manager