Case Study: The BLU Market achieves rapid growth and signs up 9,000 influencers with TUNE's HasOffers

How The BLU Market signed up 9,000 influencers

The BLU Market helps app developers drive viral installs by recruiting social media influencers on a cost-per-install model. Their core challenge was that influencer marketing is difficult to attribute and hard to present in a buyable format for user-acquisition teams, while also needing a professional way to manage and scale thousands of creators.

By adopting TUNE’s HasOffers, The BLU Market gave each influencer a custom login and dashboard that attributes installs and reports performance in a familiar CPI format. The platform enabled rapid, scalable management—more than 9,000 influencers signed up through the portal—and helped BLU differentiate itself and become a marquee influencer-driven user-acquisition partner.

The BLU Market

Erik Radtke

Vice President of Sales