Case Study: RecargaPay achieves #1 top-up app status in Brazil and scales publisher-driven user acquisition with TUNE (HasOffers)

How RecargaPay Became #1 Top-Up App in Brazil

RecargaPay is a mobile-first top-up app that simplifies prepaid phone recharges across Latin America and became the number-one top-up app in Brazil. Facing an outdated in-house publisher program and limited developer resources, the company needed a self-service publisher management and mobile tracking solution that was quick to implement, feature-rich, and supported in their time zone to drive sustainable user acquisition.

By integrating HasOffers via the TUNE Marketing Console (they already used Attribution Analytics), RecargaPay automated publisher billing, scaled to manage 200+ publishers within a year, and improved traffic quality and tracking. Payouts rose from $1 to $4 in a tiered system, the publisher program became a primary acquisition channel prompting budget reallocation, and the company now has over 1 million customers, 10 million top-ups, and a 4.6‑star Google Play rating — gains RecargaPay credits to HasOffers for saving time and enabling growth.

RecargaPay

Richard Fenning

Digital Marketing