Case Study: StartApp achieves centralized publisher management and actionable data insights with TUNE (HasOffers)

How HasOffers enables StartApp to manage publishers and get all the data they need

StartApp is an insights-driven mobile company that powers targeting and user experiences through its SDK, integrated in over 300,000 apps. With thousands of publishers to manage and a need to feed rich data into its own algorithms and product development, StartApp faced the challenge of consolidating publisher relationships and getting all the raw data it needed in one place.

StartApp implemented HasOffers (TUNE) as a plug-and-play solution to manage publishers centrally and export raw data into its systems for custom analysis. By building on HasOffers’ platform and using its Raw Data/Export, StartApp streamlined publisher management, synchronized demand- and supply-side workflows, and improved targeting and insights — delivering a better publisher experience and more effective, data-driven campaigns.

StartApp

Ofer Livne

Director of Strategic Partnerships