Case Study: Cheerz achieves 10% organic install growth and #1 App Store ranking with TUNE Attribution Analytics

How Cheerz used Attribution Analytics to increase installs and rank #1 in the app store

Cheerz is a Paris-based app that turns users’ photos into prints, albums and gifts. Growing via organic discovery and Facebook ads, Cheerz lacked reliable attribution to separate organic from paid installs and to know how many installs were required to reach specific App Store ranks—insights they needed to avoid overspending on paid acquisition.

By deploying TUNE’s Attribution Analytics, Cheerz gained full visibility into paid vs. organic traffic and the exact install volumes tied to iOS and Google Play rankings. The results: a 10% increase in organic installs, an 8% decrease in cost per install, and clear lift estimates (≈35% for ranks 1–2, ≈25% for ranks 3–6, ≈20% for ranks 7–10); Cheerz is now evaluating TUNE’s App Store Analytics to further expand visibility.

Cheerz

Maxine Schipman

Head of Traffic & CRM