TUNE
82 Case Studies
A TUNE Case Study
Payability, working with TUNE’s HasOffers platform, was helping solve a major performance marketing challenge: publishers often had to wait up to 60 days to get paid, creating cash flow issues and limiting their ability to reinvest in growth. Networks also struggled to offer faster payments because advancing funds and managing schedules manually was time-consuming and capital-intensive.
TUNE integrated Payability into HasOffers so networks could use a single dashboard workflow to access Payability’s capital and technology for weekly publisher payments. The solution reduced manual effort, sped up payment cycles, and gave networks a stronger value proposition; Payability noted that joint customers could seamlessly make the weekly payments publishers need, helping them gain an advantage in the marketplace.
Keith Smith
Co-founder and CEO