Case Study: Eyeball Division achieves real-time data integrity and saves 10 hours/week with TUNE Firehose

EyeBall Division Eliminates Data Integrity Issues, Saves 10 Hours per Week With TUNE Firehose

EyeBall Division, a Park City–based, data science–driven partner marketing agency, had built its advertising platform on the TUNE API but was constrained by 30‑minute batch pulls. As the business grew this caused API rate‑limit issues, nightly warehouse updates, and up to five hours a day spent validating and reloading data—creating latency and a risk of major service interruption.

By implementing TUNE Firehose real‑time streaming with fewer than 100 lines of AWS code, EyeBall Division cut latency from 30 minutes to about 3 seconds (600x), eliminated data integrity issues, and reduced data architecture fees by 42%. The team now saves roughly 10 hours per week (about 30 hours per month), allowing engineers and leadership to focus on new systems, better algorithms, and deeper client work.

Eyeball Division

Chase Cottle

Chief Technology Officer, Co- Founder