Case Study: Truly Free (Formerly MyGreenFills) expands its affiliate base 800% with TUNE

Eco-Friendly Subscription Truly Free Expands Affiliate Base 800% in One Year

Truly Free (formerly MyGreenFills), a subscription business selling eco-friendly laundry and cleaning products, needed a way to grow revenue, reduce churn, and attract more super affiliates while keeping full control of its affiliate partnerships. The team wanted a partner-friendly platform that would make publisher management simple for influencers, bloggers, and coupon sites.

Truly Free launched its affiliate program with TUNE, using the TUNE Partner Marketing Platform to streamline onboarding, approvals, reporting, and partner management. The results were strong: the program grew from 50 affiliates to more than 460 in just over a year, an 800% increase, while the team saved more than 10 hours per week. TUNE also helped improve partner confidence, boost satisfaction, and support ongoing revenue growth and lower churn.

Truly Free (Formerly MyGreenFills)

Amy Reichert

Director of Partnerships