Case Study: Tata CLiQ achieves 50% affiliate base growth and saves 12+ hours per week with TUNE

E-commerce Platform Grows Affiliate Base 50%, Saves 12 Hours Per Week

Tata CLiQ, the Tata Group’s omnichannel e-commerce marketplace, needed a single technology solution to run and measure its affiliate program across desktop and mobile, grow its partner base, and support multiple custom offers. With a “ship-from-store” model spanning 1,000 stores, the team wanted real-time tracking, easier partner onboarding, and the ability to manage complex payouts and campaigns for hundreds of brands.

By adopting the TUNE Partner Marketing Platform, Tata CLiQ streamlined affiliate sign-up and approvals, implemented fast mobile and web tracking via integrations and APIs, and set up separate offers and cross-channel campaigns with automated workflows. The platform delivered 50% year‑over‑year affiliate growth, saved more than 12 hours per week in manual work, and enabled promotion across 1,200 brands while giving the team full control over commissions, reporting, and integrations.

Tata CLiQ

Pradeep Dayani

Manager – Mobile Marketing