Case Study: Credit Sesame boosts program ROI and cuts CPA with TUNE

Credit Sesame Boosts Program ROI by Optimizing with TUNE

Credit Sesame, a free online service that helps consumers monitor credit scores, research loans and manage identity protection, needed a better way to run and optimize its affiliate and partner programs. The team’s goals were to onboard and test new partners and traffic sources quickly, improve performance management, and protect the program from fraud.

They adopted the TUNE Partner Marketing Platform for its automation, customizable features, onboarding and fraud tools. Using TUNE’s real-time analytics and automated reporting, Credit Sesame saves about 5 hours per week, improved program CPA by roughly 10%, and has monthly protection that rejects around 15% of clicks flagged as fraudulent — helping the affiliate program become a more cost-effective paid acquisition channel.

Credit Sesame

Derrick Nguyen

Senior Marketing Manager, Affiliate Program