Case Study: AppsFire achieves better user acquisition and engagement with TUNE

Appsfire - Customer Case Study

AppsFire, a mobile app promotion and discovery company, needed a new way to grow after Apple tightened app-discovery rules and traditional app-install tactics became less effective. The company wanted to move beyond simple acquisition and build a more sustainable marketing business, with stronger user experience and better post-download engagement.

TUNE worked with AppsFire on a proprietary ad network and broad mobile marketing offering focused on native ads, transparency, and performance. The solution also included free tools for publishers such as CRM, automation, push notifications, deep links, and retargeting support. As a result, AppsFire launched its new offering in the prior six months and began serving 200 publishers, including large ones, while improving engagement and retention beyond the install.

AppsFire

Ouriel Ohayon

Chief Executive Officer