Case Study: AppLift frees up engineering resources to focus on innovation and growth with TUNE

AppLift Frees up Engineering Resources to Grow Business

AppLift, a Berlin-based performance user-acquisition network founded in 2012, needed a reliable technical partner so it wouldn't have to rebuild commoditized tracking and reporting features and could instead focus engineering effort on differentiating capabilities.

They chose TUNE (formerly HasOffers), leveraging its flexible two-way API and out-of-the-box functionality plus dedicated, time-zone-aligned support. This freed engineering resources to build unique CPI-network features, sped product innovation, improved day-to-day operations, and helped position AppLift for growth.

AppLift

Tim Koschella

Chief Executive Officer and Co-Founder