Case Study: Sustainability Victoria drives behaviour change with Tundra's interactive sustainability quiz

Sustainability Victoria launches an 11-behaviour recycling quiz with Tundra

Sustainability Victoria sought to encourage Victorians to adopt better recycling habits by helping them find and commit to new behaviours suited to their lifestyle. They engaged Tundra to design and build an interactive tool that would drive this environmental behaviour change.

Tundra developed a flexible, content-manageable quiz that scores user answers against a set of eleven recycling behaviours to recommend the top three most suitable options. The solution was built to allow Sustainability Victoria to easily update behaviour impact values and all quiz content, ensuring the tool provides accurate, timely information and has long-term viability. The design also seamlessly integrated new campaign assets with the client's existing digital brand.

Sustainability Victoria