Case Study: Sustainability Victoria boosts recycling awareness with Tundra’s campaign website

Sustainability Victoria drives tens of thousands of recycling searches with Tundra

Sustainability Victoria faced the challenge of widespread misinformation on recycling, leading to poor habits and costly contamination among Victorians. They partnered with Tundra to develop an educational website that would address this specific knowledge gap and encourage proper recycling.

Tundra implemented a campaign website featuring a core item lookup tool, which used predictive search to allow users to quickly identify how to recycle household items. The solution was highly successful, attracting tens of thousands of visitors and maintaining constant traffic with high user engagement and low bounce rates, effectively educating the public on proper recycling.

Sustainability Victoria