Case Study: Politix elevates its eCommerce experience with Tundra website redesign

Politix launches refreshed website branding across 2 Figma style guides with Tundra

The customer Politix, a menswear brand, faced the challenge of updating its eCommerce website to align with a new, premium brand refresh. They partnered with the vendor Tundra to apply this luxury branding online, beginning with key pages like the home page and product listings.

Tundra implemented a CRO-led design by collaborating with Politix and its development partner, using data from user testing to inform the new layout. The solution included creating a living digital style guide to ensure consistency for future projects. As a result, Tundra successfully launched the new branding, meeting all client milestones and establishing a framework for future work, which also led to further projects with Politix's parent company, Country Road Group.

Politix