Case Study: Officeworks improves print and copy ordering with Tundra's user experience redesign

Officeworks streamlines Print and Copy in two-week sprints with Tundra

Officeworks, Australia's largest office and stationery supplier, faced a challenge with its online Print and Copy service, which suffered from user confusion and page bloat due to its extensive product catalogue. The company engaged Tundra to redesign this user experience, aiming to streamline the process and make it easier for customers to find and order products.

Tundra implemented a user-validated solution through extensive research, iterative prototyping, and usability testing. They overhauled the information architecture and created a streamlined product flow, which optimized the experience for conversion and ease of use. This ensured the right products were surfaced to the right customers and provided Officeworks' development partner with a clear, confident path to build a solution that achieved the company's organizational goals.

Officeworks