Case Study: Officeworks simplifies BYOD device selection with Tundra’s purchase assistant

Officeworks launches BYOD purchase assistant in under two months with Tundra

Officeworks, a major Australian retailer, faced the challenge of helping parents navigate the complex process of choosing a digital device for their child's schooling under "Bring Your Own Device" (BYOD) programs. With numerous options and specifications to consider, parents found it difficult to make an informed and cost-effective choice. Officeworks partnered with Tundra to develop a new web-based BYOD Purchase Assistant to simplify this experience.

Tundra implemented the solution by creating a high-fidelity prototype and working as an augmented development squad within the Officeworks team. This highly collaborative process ensured the tool was aligned with a concurrent brand refresh. The result was a successful web app that translates in-store expertise into an accessible online experience, providing families with value and choice. Tundra delivered this disruptive digital offer to market in under two months.

Officeworks