Case Study: Nike creates a seamless in-store locker room experience with Tundra

Nike launches a real-time Locker Room experience with Tundra, exceeding in-store uptake expectations

nike wanted to limit products on the showroom floor of its Dream Arena concept store while still providing full access to its range. To meet this challenge, Nike partnered with vendor Tundra to create a sleek, minimal in-store digital shopping experience.

Tundra designed and developed a web app called Locker Room, which allowed shoppers to browse products and send orders to a fitting room. The solution included a real-time admin interface for staff and an SMS notification system for customers. The Locker Room app exceeded expectations, proving to be a memorable and smooth experience that contributed to a unique retail offering.

Nike