Case Study: Nike creates a high-impact football tournament activation with Tundra

Nike launches 4x4 tournament activation with Tundra in 3-minute games

Nike engaged Tundra to create a digital activation experience for the launch of their new Zoom Mercurial football boot. The challenge was to develop a scoring application, dynamic leaderboards, and event activation screens for a 4x4 women's tournament held at a flagship store, requiring a system that could be controlled by event facilitators in real-time.

Tundra built a custom VueJS application with a control interface that allowed the Nike team to score games, update leaderboards, and trigger screen states and animations. The solution included out-of-home promotional assets and was designed with flexibility to accommodate last-minute changes. The successful event provided an immersive experience for spectators and a seamless tool for the facilitators.

Nike