Case Study: Nike boosts Air Jordan launch engagement with Tundra's gamified campaign

Nike boosts game engagement with Tundra, driving high open and click-through rates

Nike wanted to generate excitement for the launch of the Air Jordan XI shoes and create a more engaging way for customers to enter an online raffle. The challenge was to gamify the retail experience, building a fun and intuitive game that would capture the energy of the launch. They partnered with the vendor, Tundra, to develop this interactive experience.

Tundra developed an 8-bit style game using HTML5 Canvas where players controlled a Jeep to dodge obstacles and collect Air Jordans. The solution focused on realistic gameplay mechanics, incorporating gravity and velocity for a more immersive feel. The promotional email for the game achieved high open and click-through rates, successfully driving user engagement. The game itself had high completion rates, leading Nike and Tundra to plan further enhancements for future campaigns.

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