Case Study: JD Sports drives Air Max Day engagement with Tundra

JD Sports generates hundreds of Air Max Day entries with Tundra

JD Sports, a major sports retailer, partnered with vendor Tundra to bring their annual Nike Air Max Day celebration online due to Covid-19 restrictions. The challenge was to create a digital hub that would house campaign activities and provide an engaging online experience for customers and fans, replacing the usual in-store events.

Tundra developed a digital campaign hub featuring a sophisticated 'Build Your Own Campaign' photo editing tool. This VueJS-based tool allowed users to create custom designs using Nike assets. The solution generated hundreds of competition entries quickly, with JD Sports featuring the high-quality user-generated content on their Instagram. Tundra successfully delivered a unique digital experience for the client, enabling them to engage their audience entirely online for the first time.

JD Sports