Case Study: JD Sports boosts engagement with an online quiz campaign from Tundra

JD Sports drives 800 first-day quiz entries with Tundra

JD Sports engaged Tundra to create a campaign celebrating Nike's 50th Anniversary and their partnership. The challenge was to design and build an online trivia quiz for the JD Sports website that would engage users and offer them a chance to win prizes, while also tying the campaign back to the Nike brand.

Tundra developed the look and feel for the campaign using Nike's brand guidelines and built a VueJS quiz with Firebase. Their solution included creating historic "Did you know" clues for social media and the quiz homepage. The campaign resonated strongly with the audience, far exceeding expectations with 800 entries on the first day driven solely by organic social posts.

JD Sports