Case Study: JD Sports boosts engagement with an interactive AF1 quiz by Tundra

JD Sports drives 4,653 entries with Tundra’s AF1 anniversary quiz

JD Sports wanted to create an engaging quiz competition for customers to celebrate the 40th anniversary of Nike’s AF1 sneaker and offer a chance to win a custom shoe chest. They partnered with the vendor Tundra to develop this online interactive experience.

Tundra designed and built a custom quiz featuring a horizontal scroll interface, vintage photography, and hidden hint easter eggs. They used VueJS and Firebase to create the quiz and an admin dashboard for real-time entry management. The campaign was highly successful, exceeding expectations with over 4,650 entries and an average time on page of over four minutes.

JD Sports