Case Study: JD Sports drives 1,000+ Air Max Day entries with Tundra's custom shoe builder

JD Sports drives 1,000+ Air Max Day entries in a week with Tundra

JD Sports, a major sports retailer, partnered with vendor Tundra to create a digital campaign and competition for Nike's Air Max Day 2022. Their challenge was to build a website featuring a custom shoe builder tool that would allow users to design their own Air Max shoes and submit their creations to a gallery for a chance to win.

Tundra developed a solution using an HTML5 canvas-based customiser for detailed design control and Google Firebase for storing submissions and managing an approval process. The resulting high-energy campaign website was a success, surpassing all KPIs and receiving over 1,000 competition entries within its first week of launch.

JD Sports