Case Study: Foot Locker creates a Space Jam fan experience with Tundra's interactive digital activation

Foot Locker launches a weekend-long Space Jam activation with Tundra

Foot Locker, in partnership with Nike, needed to create a hype-generating event to celebrate the launch of the Nike Space Jam collection and the movie release. Their challenge was to design an engaging, nostalgia-inspired basketball shootout competition for a launch event at a shopping centre, requiring a seamless digital experience for both participants and spectators. They engaged the vendor Tundra to create this interactive digital activation.

Tundra designed and developed a multi-screen solution for the event, including a registration interface on an iPad, an admin tool for a referee, and dynamic big screens for countdowns and a live leaderboard. They built a VueJS application running on a closed local network to ensure real-time updates and reliability despite potential wifi interference from crowds. The solution successfully created an energetic environment to build excitement and encourage participation, with prizes awarded hourly. Additionally, Tundra created a jersey customization web app. The project was fully designed and built, but the event itself did not proceed due to Covid-19 restrictions.

Foot Locker